Public Relations and Media Skills Training Course

Objectives:

After the end of the course, attendees will be able to:

Know the basic principles of public relations and its value/importance in organisations.Plan and implement media strategies successfully.Write appealing press releases and media materials.Develop positive working relationships with colleagues in the media and journalism.Conduct media interviews confidently and competently.Handle crisis communication, including reputation management in times of crisis.Utilise digital and social media enormously for public relations.Enhance presentation and public speaking skills during media activity.Appraise certain PR techniques and approaches appropriately in order to link them to the working environmentDemonstrate key PR skills relating to verbal and written communication as well as editorial, layout and production techniquesApply the main media skills in PRPrepare, present and deliver effective oral messages in publicUse their PR skills as promotional tools

The course is designed for:

PR professionals and officers.Corporate communication managers.Marketing and brand managers.Spokespersons and representatives of companies.Senior management and executive positions that are required to engage with the public.Anyone who is involved in media relations or is looking to build a good public image for their organisation.