Fundamentals of Research in Public Relations

The British Academy for Training and Development offers this course for each of the following categories:

• Students wishing to initiate their career in the PR Sector.
• People who are interested in an overview of the current practice of marketing communications and branding, with a focus on managing the overall commercial reputation of the brand.
• People who are interested in managing public relations and institutional reputation.
• Brand managers and people interested in trademarks.
• Staff engaged in marketing and corporate communications.
• Communication staff in non-governmental organizations and the public sector.
• Persons involved in brand communications in the private sector.
• People involved in service industries such as hotels, banks and retail.
• Persons undergoing retraining or undergoing a transitional functional stage.
• Graduates who wish to function in the field of brand development and communications.
• People who wish to develop an Institutional Reputation Management within their organizations.
• Junior employees in the field of public relations or management.
• Businessmen and people who have started their own businesses recently.
• Persons who are reclassifying or activating the company's brand.