Training Course in Strategic Analysis

Introduction to Strategic Analysis

• Concept and Importance of Strategic Analysis

  • Definition of strategic analysis.

  • Its role in the strategic planning cycle.

  • Relationship between analysis and organizational excellence.

• Stages of Analysis in the Strategic Process

  • Pre-planning analysis.

  • Analysis during strategy implementation.

  • Analysis as a tool for review and evaluation.

• Types and Dimensions of Analysis

  • Environmental analysis.

  • Competitive analysis.

  • Internal organizational analysis.

External Environment Analysis

• PESTEL Analysis (Political, Economic, Social, Technological, Environmental, Legal)

  • Components and practical examples.

  • Linking results to planning.

  • Using analysis for forecasting changes.

• Porter’s Five Forces Analysis

  • Threat of new entrants.

  • Bargaining power of suppliers and customers.

  • Threat of substitutes and intensity of competition.

• Monitoring Market and Industry Changes

  • Tracking global trends.

  • Understanding customer behavior.

  • Industry dynamics and innovation.

Internal Environment Analysis

• Analysis of Organizational Resources and Capabilities

  • Tangible and intangible resources.

  • Core competitive capabilities.

  • Evaluation of functional competencies.

• Value Chain Analysis

  • Primary and support activities.

  • Identifying strengths and weaknesses.

  • Improving processes to enhance value.

• Financial Analysis as an Internal Indicator

  • Reading financial indicators.

  • Profitability, cost, and return.

  • Linking financial data to strategic analysis.

Strategic Analysis Tools and Matrices

• SWOT Analysis

  • Identifying strengths and weaknesses.

  • Monitoring opportunities and threats.

  • Using SWOT to build strategy.

• BCG Matrix and GE Matrix

  • Evaluating strategic business units.

  • Classifying products or services.

  • Supporting investment decision-making.

• Gap Analysis

  • Identifying gaps between current and desired state.

  • Developing plans to address gaps.

  • Using results to guide planning.

Applications of Analysis and Decision Support

• Linking Analysis to Decision-Making

  • Converting analysis results into strategic options.

  • Evaluating strategic alternatives.

  • Making data-driven decisions.

• Future Scenario Analysis

  • Constructing multiple scenarios.

  • Responding to unexpected changes.

  • Selecting the most suitable course of action based on evidence.

• Strategic Performance Measurement and Continuous Updates

  • Performance indicators related to analysis.

  • Periodic review mechanisms.

  • Importance of feedback in improving analysis.