Preparation for Certified Digital Marketing Professional (CDMP) Certificate
5 DaysPreparation for Certified Digital Marketing Professional (CDMP) Certificate
The British Academy for Training and Development offers the DMI Pro: Certified Digital Marketing Professional (CDMP) - Virtual Learning Course. This course is designed to offer attendees with the knowledge and understanding of digital marketing for competition within digital spaces. The course will equip attendees with a strategy for online growth, digital marketing. It covers the following areas: techniques of search engine optimisation (SEO) for improved website rankings, paid search (PPC) strategies for effective advertising, insights into content marketing, learning to create and distribute valuable content. The course also includes social media marketing and engagement with strategies across platforms. Among other things, it equips email marketing campaign optimisation and mobile marketing through which it covers ensuring responsiveness. Attendees will also get introduced to analytics/data-driven decision-making with tools for measuring performance. Other areas to develop in this course include website optimisation as a user experience on the web and digital display advertising focusing on viewable formats. At the end of the training course, the trainees will have developed a multi-faceted competency profile for effective digital market planning and execution that is convenient for professional qualifications and success in the online space.
Overview
Course Objectives
Objectives:
The main objectives of certified digital marketing professional course are:
Understand digital marketing strategy and its work for the growth of business.Learn search engine optimization (SEO) for the increase of visibility on the web.Acquire skills in paid search (PPC) to conduct the efficient advertising campaign.Learn the strategies of content marketing for engaging the audience.Obtain knowledge in social media marketing for creating brand awareness.Optimisation of email marketing campaigns for better conversion.Mobile marketing techniques for the mobile strategy.Analytical and data-driven decision-making for performance tracking.Website improvement for better user experience.Approach digital display advertising the impactful promotion.
Target Audience
This course is ideal for:
Ideal for Marketing professionals wishing to improve their digital skills. Business owners and entrepreneurs who want to grow their businesses online. Those students and graduates who want to make a career in digital marketing.Sales persons want to use digital media to make their businesses succeed. Freelancers and consultants intending to give digital marketing services to others.
Course Outline
Module 1: Introduction to Digital Marketing
-
Overview of digital marketing landscape
-
Importance of digital strategy in modern business
Module 2: Search Engine Optimisation (SEO)
-
Keyword research and on-page SEO techniques
-
Link building and off-page SEO strategies
-
Understanding technical SEO and website performance
Module 3: Paid Search (PPC) and Google Ads
-
Introduction to Google Ads and campaign management
-
Budgeting and bid strategies for maximum ROI
-
Measuring and optimising ad performance
Module 4: Content Marketing
-
Developing a content strategy for different platforms
-
Writing engaging and SEO-friendly content
-
Content distribution and promotion techniques
Module 5: Social Media Marketing
-
Understanding Facebook, Instagram, LinkedIn, and Twitter marketing
-
Creating effective social media campaigns
-
Social media analytics and performance tracking
Module 6: Email Marketing
-
Building and managing an email list
-
Writing compelling email copy for higher engagement
-
A/B testing and email automation
Module 7: Mobile Marketing
-
Understanding mobile consumer behaviour
-
Mobile advertising and app-based marketing
-
Optimising websites and ads for mobile devices
Module 8: Analytics and Data Insights
-
Using Google Analytics for tracking website performance
-
Understanding key metrics and KPIs
-
Data-driven decision-making in digital marketing
Module 9: Website Optimisation
-
Enhancing user experience (UX) and UI design
-
Improving site speed and mobile responsiveness
-
Conversion rate optimisation (CRO) techniques
Module 10: Digital Display Advertising
-
Introduction to banner ads and programmatic advertising
-
Designing effective visual marketing campaigns
-
Measuring display ad performance
Schedule & Fees
No upcoming sessions at the moment. Contact us for custom scheduling.