Preparation for Certified Digital Marketing Professional (CDMP) Certificate

Module 1: Introduction to Digital Marketing

• Overview of digital marketing landscape

• Importance of digital strategy in modern business

Module 2: Search Engine Optimisation (SEO)

• Keyword research and on-page SEO techniques

• Link building and off-page SEO strategies

• Understanding technical SEO and website performance

Module 3: Paid Search (PPC) and Google Ads

• Introduction to Google Ads and campaign management

• Budgeting and bid strategies for maximum ROI

• Measuring and optimising ad performance

Module 4: Content Marketing

• Developing a content strategy for different platforms

• Writing engaging and SEO-friendly content

• Content distribution and promotion techniques

Module 5: Social Media Marketing

• Understanding Facebook, Instagram, LinkedIn, and Twitter marketing

• Creating effective social media campaigns

• Social media analytics and performance tracking

Module 6: Email Marketing

• Building and managing an email list

• Writing compelling email copy for higher engagement

• A/B testing and email automation

Module 7: Mobile Marketing

• Understanding mobile consumer behaviour

• Mobile advertising and app-based marketing

• Optimising websites and ads for mobile devices

Module 8: Analytics and Data Insights

• Using Google Analytics for tracking website performance

• Understanding key metrics and KPIs

• Data-driven decision-making in digital marketing

Module 9: Website Optimisation

• Enhancing user experience (UX) and UI design

• Improving site speed and mobile responsiveness

• Conversion rate optimisation (CRO) techniques

Module 10: Digital Display Advertising

• Introduction to banner ads and programmatic advertising

• Designing effective visual marketing campaigns

• Measuring display ad performance