Marketing Principles in the Digital Era

In the past decade, digital marketing has become one of the most prominent types of marketing, as a result of the spread of a wide range of consumers on the Internet, which necessitated the maintenance of operations through electronic activities aimed at facilitating the exchange of goods, products and ideas for the benefit of all, From traditional marketing to collect information about the target customers, to know their needs and desires, as well as to attract their attention and to raise their interest and to create a desire to buy and provide all information about the product through electronic and digital marketing techniques, Matt competitors and optimization of production quality. Information Society is the society based on knowledge dissemination, production and allocation efficiently in all fields of social, economic and civil activities, politics and private life. Information society means all activities, resources, measures and practices pertaining to information regarding production, dissemination, organization and investment. Information production includes the search activities of different methodologies and various fields. This is in addition to efforts, development and innovation of different levels. It also includes creative efforts and oriented formulation in order to support educational, cultural and practical targets. Information society is the society which relies mainly on information, communication networks and computers to be developed; i.e. it depends mainly on what is called “intellectual technology”. This includes new commodities and services along with the continuous increase of manpower in information fields. Digital environment is the base of information transmission in order to be accessed by all people. Therefore, all persons should develop their skills in searching for correct information in the digital environment.