Impact Evaluation and ROI Measurement

Concepts and Foundations of Impact Evaluation

• Differences between outputs, outcomes, and impact.

• Importance of impact evaluation in the project lifecycle.

• Direct versus indirect impact.

Types and Methods of Evaluation

• Formative and summative evaluation.

• Quantitative and qualitative evaluation methods.

• When and how evaluations should be conducted.

Defining Key Performance Indicators (KPIs)

• Characteristics of effective indicators.

• Developing measurable and trackable indicators.

• Linking indicators to desired objectives.

Selecting Data Collection and Analysis Tools

• Interviews, surveys, and records.

• Quantitative and qualitative data analysis.

• Addressing bias and ensuring data reliability.

Concepts of ROI in Programs

• Understanding ROI in a non-profit context.

• Reasons for measuring ROI of training and initiatives.

• Importance of measuring value versus cost.

ROI Formulas and Models

• Jack Phillips’ model for ROI calculation.

• ROI formulas with illustrative examples.

• Using results for feasibility analysis.

Collecting and Analyzing ROI Data

• Linking results to financial impact.

• Calculating direct and indirect costs.

• Estimating financial value of non-monetary outputs.

Converting Data into Presentable Results

• Using tables and charts effectively.

• Drafting recommendations based on results.

• Presenting added value to stakeholders.

Drafting Impact and ROI Evaluation Reports

• Components of a professional evaluation report.

• Structuring results to support decision-making.

• Using language appropriate for management audiences.

Strategic Application of Evaluation Results

• Using evaluation results to improve programs.

• Enhancing spending efficiency and achieving sustainable impact.

• Integrating evaluation into organizational culture.