Course in Event Management

Business, governmental, and social events

Differences between small-scale and large-scale events

Event objectives and their institutional role

Required skills and competencies

Coordination among various stakeholders

Leadership and decision-making under pressure

Planning – Execution – Monitoring – Evaluation

Organizational workflow and sequencing

Importance of early preparation

Defining the core message

Understanding the target audience characteristics

Linking objectives with content strategy

Task distribution and scheduling

Managing priorities and critical tasks

Using digital planning tools

Main cost components

Negotiating with suppliers and minimizing costs

Monitoring expenditures during execution

Criteria for venue selection

Capacity and infrastructure assessment

Risk evaluation and safety precautions

Audio, lighting, and visual presentation

Internet and electronic registration systems

Emergency and safety equipment

Organizing transport and arrival logistics

Handling guests from outside the city

Hotel booking and related services

Building a guest database

Invitation methods and confirmations

Electronic registration and attendance systems

Pre-event communication and logistics

Preparing guest and speaker programs

Handling special requirements

Reception areas and customer service

Managing attendee flow during the event

Real-time participant satisfaction evaluation

Preparing promotional materials

Choosing platforms and advertising tools

Building a unified visual identity

Using social media platforms

Email campaigns and digital invitations

Paid advertising campaigns

Coordinating with newspapers and TV channels

Preparing press releases and media kits

Inviting media representatives and ensuring coverage

Minute-by-minute scheduling

Coordination among teams and suppliers

Handling emergencies effectively

Real-time performance tracking

Assessing engagement and interaction

Maintaining professional image

Photography and live streaming

Managing media content

Archiving the event for future reference

Task and responsibility distribution

Leading and motivating teams

Handling challenges during the event

Selecting and training volunteers

Integrating them with official teams

Rewarding and acknowledging efforts

Responding quickly to urgent situations

Conflict resolution and negotiation

Maintaining organizational harmony

Comparing goals with actual outcomes

Using quantitative and qualitative evaluation tools

Gathering feedback from participants

Documenting positives and areas for improvement

Providing recommendations and lessons learned

Using results for future planning

Building a database for future events

Developing templates and ready-to-use plans

Investing in event technology and innovation