Corporate Public Relationship Management

The British Academy for Training and Development presents this course for the following audience:

• Senior Public Relations Managers, Communications Managers, Agency Account Managers, and Government Communications Managers are also recommended.
• People who are interested in managing public relations and institutional reputation.
• Brand managers and people interested in trademarks.
• Staff engaged in marketing and corporate communications.
• Communication staff in non-governmental organizations and the public sector.
• Persons involved in brand communications in the private sector.
• People involved in service industries such as hotels, banks and retail.
• Persons undergoing retraining or undergoing a transitional functional stage.
• Persons who are reclassifying or activating the company's brand.
• Directors of various companies and enterprises.
• Businessmen, shareholders, and business owners wishing to develop their abilities in Media Management.
• Employees working in the PR Sector.
• Officials in Diplomatic Sector.
• Media and news professionals and broadcasters.
• Administrative staff in PR Sector.
• Employees assigned to deal and interact with important and concerned personalities and ensure that these interactions go as professionally as possible.
• Protocol officers in charge of management and organization of conferences.
• Students and graduates of media colleges in different universities.
• Trainees with years of experience in communications or PR.

How will participants benefit from the course?

After completing the program, participants will be able to learn:

• Developing complex and sophisticated communications strategies.
• Determining how and when to engage in politics and the legislative process.
• Handling media strategically at the senior editor's level.
• Analyzing the roles and functions of the ideal communications department.
• Developing policies, procedures, materials and resources to facilitate the efficient operation of your communications department.
• Developing crisis messages and preparing tactics for rapid and critical response.
• Working confidently with journalists and Online Social Media.
• Representing your institution effectively even in the most difficult interviews.
• Identify various media skills such as Photography, Video Production, News Editing, and Press Releases.
• Unified and comprehensive concepts of Etiquette and International Protocol.
• Concepts that determine priorities between individuals.
• International Principles of Etiquette and Communication.
• The Art of Protocol and Etiquette of body languages in official forums.
• Understanding the universal principles of protocol, etiquette, professional code of conduct.
• Creating a good impression and avoid misconducts or embarrassing practices in important situations.
• Directing and managing personal dynamics at important meetings.