PR and Communication Competencies on Influencing Public Opinion

Course Overview This course provided by the British Academy for Training and Development, examines and focuses on the nature of Public Opinion as a concept, and evaluates the process of political formation, the related theories and Media to increase understanding of how people shape their opinions, and how to effectively communicate with them to urge the public to translate these views into the targeted perceptions. The course will discuss how to visualize and accurately evaluate Public Opinion, and how public opinion will influence the development of different policies and techniques to take advantage of public opinion and media relations to positively influence the results of the overall public relations process. The course also considers various issues and Crisis Management topics through a systematic public relations perspective, depending on the life cycle of many cases, Persuasion Theory, and external and internal focus on management of the best interests of both the environment and consumers. This course provides practical experience in problem definition, planning, and strategic analysis. The main focus of this course would involve current PR issues or crises at the local, national, and international levels. Public Relations have authority over corporate social responsibility through the Cases Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas. Public relations contribute to the effectiveness of organizations by improving organizational relationships and facilitating public talks and discussion. This course offered by the British Academy for Training and Development helps participants develop an important assessment of the role of Public Relations in the community and the development of analytical and professional skills.