Marketing Research Skills

Course Content:

• Introduction to Marketing.

• The role of Marketing in the success of an organization.

• Introduction to Market Research.

• The marketing research process.

• Marketing Research Industry.

• The Research Brief.

• Sampling.

• Designing Questionnaires.

• Research methodologies.

• The marketing information system.

• Data analysis.

• Quantitative and Qualitative data.

• The role of data and database.

• Presenting research findings.

• Marketing information and research.

• Manage suppliers performing specialized research.

• Deliver recommendations from the research.

• Conducting desk research.

• Design and implement a survey in Qualtrics.

• Analyze quantitative data.

• Develop insights by synthesizing findings across research methods.

• Create data visualizations in Excel.

• Develop a presentation of findings with recommendations to stakeholders.

• Developing strong analytical skills.

• Presentation and reporting skills.

• Integrating diverse data sources and qualitative research methods.

• • Knowledge of multiple research methods.

  • SEO and SEM.

  • CRM and marketing automation.

  • Content management system (CMS).

  • Introduction to digital marketing research.

  • Multi-device and multi-tasking research.

  • The importance of understanding your customer buying process.

  • What is web testing?

  • Web testing types.

  • Marketing and social media.

  • Practical applications and case studies.