Health Insurance Marketing Course

Program Objectives:

How participants will benefit from attending a course on marketing health insurance services:

By the end of the course, participants will have learned the following:

• Managing requests for new health insurance cards.

• Gaining experience in sending employee data to the Health Insurance Authority.

• Correcting errors in health insurance card information.

• Gaining experience in coordinating required paperwork for emergency re-billing when entering a hospital.

• Familiarity with marketing concepts, skills, and practices within health services and hospitals.

• Recognizing the different components of the marketing environment and understanding their impact on health marketing practices.

• Learning how to segment the health market and identify target segments.

• Developing skills to manage the marketing mix elements in a way that is profitable for hospitals and satisfactory to customers (patients).

Target Audience for the Program:

The target audience for the health insurance services marketing course includes:

• Institution and company managers.

• Employees in warehouse and inventory management.

• Warehouse managers and custodians in companies.

• Entrepreneurs wishing to enhance their skills in health insurance management.

• Students and graduates of business administration programs from various universities.

• Anyone interested in developing their expertise to work in the health insurance sector.